Learn how brain creates meaning to solve problems and create better UI's
via ted.com
What is it about graphics, pictures, and animation that creates meaning? Tom Wujec talks about 3 ways the brain creates meaning.
Quick Summary:
How does the brain create meaning? Begining with the eyes, thirty or so centers of the brain work in parallel to produce "aha" moments that come together to create a unified mental model.
We make meaning by an act of visual interrogation.
3 things you should do:
1. Use Images to Clarify Ideas
2. Interact with images to Create Engagement (touch screens,whiteboards etc)
3. Augment Memory with Persistent & Evolving Views
Example:
At AutoDesk, team draws entire strategic plan on one giant wall. The team creates a shared mental model that they can share.
